Leah Degrazia
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Originally appeared on E! Online
Hailey Bieber is taking the smart rhode.
After selling her Rhode Skin line to e.l.f. Beauty, the 28-year-old shared what she plans to do with the money she made from the $1 billion deal.
Ultimately, Hailey wants to store it somewhere safe for her and husband Justin Bieber‘s 14-month-old son Jack Blues Bieber to have one day.
“I want to preserve that for my son’s future,” the model told WSJ. Magazine in an interview published Oct. 14. “It’s an amount of money that I have not dealt with before, so I just want to be smart with it.”
One way she hopes to manage her profits? Hailey—who split $800 million in cash and stock from the deal with Rhode CEO Nick Vlahos, as well as her cofounders Lauren Ratner and Michael D. Ratner—explained, “I would like to invest it wisely.”
And that’s not the only way she’s being thoughtful about her son’s future. Hailey also provided insight into why she doesn’t show Jack’s face on social media—and has no plans to anytime soon.
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“Until your child can understand it and it’s possible to have conversation around it,” Hailey said, “I have no interest in putting him out there in any way.”
Hailey announced that Rhode Skin was acquired by e.l.f. Beauty back in May, sharing that her decision to be bought out by the company was due to her desire to bring her products to “more spaces, places, and faces globally.”
But while her skincare line may have officially transferred hands, she also revealed that she will still play an active role in its future endeavors, remaining Chief Creative Officer and Head of Innovation at Rhode, as well as work as a strategic advisor for e.l.f.
“Thank you to the amazing rhode team who have helped me build over the years,” Hailey wrote on Instagram May 28. “I couldn’t have done it without all of you. And to our rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together!”
For more highlights from Hailey’s life as a mom, wife and businesswoman, keep reading.
Business Partners
Colorado Getaway
Afternoon Stroll
6th Wedding Anniversary
Baby, Baby!
PDA Alert!
Marriage Milestone
Forever
Sky High
“My Little Bean”
Cute Cuddles
Hot and Steamy
Engagement Announcement
The Next Step
Kisses for Days
Covered in Cake
Birthday Boy
His Lips Are Sealed
Photo-booth or Bust
Snow Bunnies
Blurry Nights with Bae
Studio Vibes
Turn that Frown Around
Ride or Die
Hailey Bieber spotted in chic outfit after closing $1 billion business deal for her beauty empire
Hailey Bieber steps out in West Hollywood, looking stylish, after closing a major business deal with e.l.f Cosmetics brand for her mega business brand
Hailey Bieber recently sold her beauty brand Rhode skincare(Image: e.l.f)
Hailey Bieber is spending her time with the famous jewelry brand Audemars Piguet following her reaching billionaire status.
Justin Bieber’s was spotted exiting an Alba located in West Hollywood for the Audemars Piguet event wearing a sexy strapless black minidress, which she paired with matching pointy-toed pumps and dark sunglasses. The model looked radiant as her sun-kissed skin contrasted nicely with her dark-colored ensemble and her honey brown hair.
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Hailey being seen out in WeHo marks her first public appearance since her company, Rhode Beauty, was bought by e.l.f Cosmetics for $1 billion. Although she sold her company, Hailey will remain Chief Creative Officer and Head of Innovation at Rhode along with working as a strategic advisor for the e.l.f brand.
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Justin, 31, then celebrated his wife by sharing a screenshot of Hailey’s Instagram post about the lucrative sale of Rhode, which she founded back in 2022. “When I launched @rhode in 2022, I always had big dreams for the company,” Hailey wrote. The Mirror reported that, according to Vogue Business, the deal is one of the most high-profile beauty acquisitions in recent years.
Hailey was spotted out in West Hollywood for an Audemars Piguet event(Image: LAGOSSIPTV/BLUELOVEIMAGES / BACKGRID)
E.l.f Beauty announced in a press release that detailed the acquisition that the deal includes $800 million in cash and stock at closing, in addition to “potential earnout consideration of $200 million based on the future growth of the brand” over three years.
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It’s expected for the deal to close in the second fiscal quarter of 2026.
Hailey shared with Vogue Business that she had been searching for the right partner for her company.
“Finding a home for Rhode was a really scary process, but as soon as I met the Elf Beauty team, I could tell they had such a strong sense of community and that spoke volumes to me because I know how I feel about our Rhode community,” she expressed.
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The married mother-of-one admitted that she has always had an appreciation for the e.l.f. brand.
“I could have gone to a table of suits (referencing brand suitors), but e.l.f Beauty’s partnership offering was different,” Hailey explained to the news outlet.
E.l.f. Chairman and CEO Tarang Amin revealed that the business found a “like-minded disruptor in Rhode.”
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For many years, e.l.f has been associated with the “dupe” brand version of higher-end cosmetics. However, since the brand has launched a series of affordable unique products, they’ve established their own lane in the beauty industry.
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